Product Description
Technology Source of Evaluation
Source evaluation is the skill of analysing information sources in order to assess their credibility. The ability to assess different sources of information is highly relevant to the task of operating within a complex information society. the term information literacy in order to describe the ability to recognize information when it is found, and further to determine if it is the best, most accurate, or most current information.
Process of analyzing the long-term profitability of each source of business, taking into account all revenue generated and various elements of expense, depending upon the method of source evaluation being used. Source evaluation enables marketers to concentrate their resources on the sources that best suit their long-term strategies, which may include growth, maintenance of present sales levels, or reduction in sales levels.
